The best inbound recruiting strategies follow the same methodology as marketing. Talent is a consumer and a really tough one to attract in today's climate.  Similar to how you market to customers, the front-end of your inbound recruiting strategy starts with consistent, compelling content to create a call-to-action for talent.  And for an even greater ROI, there are opportunities to use one marketing initiative to drive compelling content to attract both talent and clients.   

When was the last time you read an instruction manual? If you are like me, it has been years. Virtually anything I need to learn about has been first researched via video. It's easier, more comprehensive (yet concise), and walks me through the process in a way no manual can. By 2020 (yep this year), over 80% of internet traffic will be consuming video. No doubt, creating written content is far easier and less expensive than video. However, when you look at the ROI video creates, the investment is well worth it. This is why video is becoming the medium of choice for talent attraction, not to mention business development.

As I referenced in my previous article on What Does Being An Employer of Choice Mean?, the U.S. unemployment rate is at a twenty-year low. With a booming economy companies are looking to increase workforce size to meet the demands of their growing businesses. From unskilled laborers to skilled laborers, and from managers to executives, recruiting employees to your business is more difficult than ever before. Despite the supply and demand challenges, some companies are thriving in this “employee economy”. Having struggled and overcome the “employee attraction and retention” issue, I wrote this article to help all companies to attract, recruit and retain employees today.

Being an employer of choice

In today’s economy employers are struggling to attract and recruit employees to meet growing business needs. With the unemployment rate dropping to a twenty year low of 3.7%, (See TheBalance.com Report) everyday people have a plethora of options in who they work.